Consider this book as your personal reputation management coach, or spin doctor, if you will. 50 short lessons from 30 years of experience in reputation management.
You are what they are saying about you, when you just left the room…. That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage.
But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author’s 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.
Taal: Engels
Auteur: Frank Peters
Bindwijze: Paperback met flappen
Aantal pagina’s: 144
Afmetingen: 18.5 x 13.5 cm
ISBN: 978 90 6369 400 5
€14.99
